As more and more 360° cameras begin to hit the market, their features are becoming recognised for their industry spanning applications. There are a wide range of 360° Cameras now on the market such as the Ricoh Theta line, Insta 360 ONE RS, Samsung Gear 360 and more.
360° Cameras work by featuring two cameras pointed at either sides of one another which take two separate images and automatically stitch them together to create one seamless image. The images created by 360° cameras can then be viewed using a virtual reality headset for complete immersion.
These cameras can be used for a range of purposes, from outdoor adventures to capturing memorable moments. In addition to this, 360° cameras are the perfect devices to use when creating content for virtual tour creators such as ExpeditionsPro.
Once a tour is created in ExpeditionsPro using 360° imagery taken using one of these cameras, it can then be shared with family, friends and other ExpeditionsPro users across the world.
One of the most obvious advantages to using 360° cameras is the complete eradication of any blind spots. Because the camera captures an image of both hemispheres, there are no blind spots whatsoever. Instead, the camera is able to capture the entire environment with the click of a button.
Another benefit of using 360° cameras are their industry uses when selling properties and cars. If a real estate website has a 360° image of an available property, they are much more likely to see a higher level of interest when compared to their competitors flat images of a similar property which look rather bland in comparison. The same goes for photographs of car interiors on sites such as AutoTrader.
360° cameras can also include the photographer in the image as well as the subject which is a feat that cannot be achieved with regular cameras. This is perfect to inject yourself into the action and add your own personal flair.
Check out our 360° camera kits today which feature everything you need get started creating your own 360° content!
